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ce que nous faisons

Rédaction & communication

Nous rédigeons des emails percutants, gérons les réponses et assurons le suivi des conversations pour convertir les prospects en leads.

Process

How we write your emails

01
Brief

We learn your ICP, product, region, and the tone your business typically uses with this audience.

02
Regional adaptation

We account for regional differences — Northern Europe needs brevity and direct value propositions; Southern Europe and Latin America respond to context and relationship.

03
Series structure

We plan the sequence: opening email plus follow-ups — typically 3-4 emails, not a single message.

04
Drafts and variants

We write multiple versions of each message for testing, not a single final version.

05
Launch and measure

We send the series and track which version gets replies, engagement, and actual responses.

06
Refine and repeat

We iterate based on real performance — changing copy and testing again. It's ongoing, not one-time work.

How it works

One template doesn't work for everyone

Your campaign is multiple emails — an opening plus planned follow-ups — not a single message. And every email adapts to the audience's region and how they prefer to be approached.

  • Northern Europe and North America: brief, direct, benefit in the first lines.
  • Southern and Eastern Europe, Latin America: softer tone, more context, relationship matters as much as the offer.
  • We test: short version versus detailed version — no shortcuts to predicting which one gets replies.
Explore cold email outreach

3-4 emails

Per sequence in your campaign

The exact mix shifts based on reply patterns — a sequence that starts at 3-4 adjusts as we learn what works.

Tools

What we use to write and test

Claude
Google
n8n
FAQ

Copywriting — questions we get asked

We write every series from scratch based on your brief, ICP, and tone — no generic templates. We also write multiple variants for testing, so you get several approaches, not one final version.

A typical sequence is 3-4 emails: opening plus follow-ups. We can adjust this based on your campaign goals, but the core idea is a planned series, not a single message.

Yes — we can write and test your email series independently. Many clients use the copy in their own sending tools or hand it to another partner for execution.

We can do both: write from scratch or review and improve existing copy, adapt it for different regions, and help you test variants. It's flexible based on your needs.

It depends on your send volume and audience size. With a good-sized list, you can see performance differences within a few days. That's why we run small-batch tests first — measure what works, then scale it.

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