ROAS HACK is a performance marketing agency. They run paid traffic for e-commerce, DTC, and lead-gen brands under their "Grows UP" framework, and they get judged on one number: the return their clients see on ad spend.
An agency that sells ad efficiency can't justify buying ads to find its own clients. Before working with us, new business came from the founder's own prospecting — LinkedIn messages and referrals squeezed in between client calls. It brought clients, but never on a schedule, and it stopped every time delivery got busy.
We built the outbound system on separate infrastructure. Fresh sending domains, warmed for two to three weeks, kept fully isolated from roashack.com so the main domain's deliverability was never at risk.
Instead of one big blast, the list was split into 113 small campaigns by niche — beauty and skincare DTC, supplements, fashion, iGaming, fintech, edtech, auto dealers, and about thirty others — each with copy written around that market's specific numbers and pain points. The offer stayed identical everywhere: a free 15-minute growth diagnostic. Every positive reply got a short personalized teardown of their acquisition setup before anyone asked for a meeting.
In two months the system sent 40,945 emails to 22,326 decision-makers. Of those, 94 replied and 36 came back positive — 38% of everyone who answered wanted to talk. The bounce rate held at 3.4%, with zero unsubscribes and every domain still healthy through the whole run.
Seven of those conversations became long-term retainer clients, adding more than $100,000 in new revenue. The honest math: 0.4% of contacted prospects replied. That's what cold email looks like at this volume, and it still works, because one media-buying retainer pays for the entire system many times over. ROAS HACK's cost per acquired client ended up lower than anything they could have bought with ads.
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